2010 – The Year of Earned Media Through Engagement

January 11, 2010

Forrester Research recently published a post about defining Paid, Owned and Earned Media and helping to categorize the types of media communicators utilize today. Paid Media is the old school traditional advertising / sponsorship model for print, broadcast, radio or online.  This model of media is still driving most marketing budgets & programs today.Owned Media is content […]

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A World of Firsts

August 14, 2009

There are those special firsts in life where we learn more about ourselves in one day by leaping head on into uncharted territory – than we’ll ever realize doing what we’ve become comfortable with. I learn a lot about life from my son – and strive to embrace new adventures and opportunities with as much […]

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Storytellers Wanted –

July 2, 2009

Where has the magic and Free Prize Inside – dig to the bottom of the box passion gone from marketing & products today?   Outside of Apple – I see very few companies that instill the type of passion we all once held as children – to run to the mailbox or wait in line […]

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Breakfast of Champions – Social Media Over Easy

June 17, 2009

It was this time last year that I starting working with Bryan Person to organize Boston’s Social Media Breakfast gatherings as he prepared for his new life in Austin, Tx.   It’s been an interesting, wondrous ride and real pleasure & education to connect with so many amazing people in the New England area who’ve come out […]

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Rockin’ the Boat – SMB Boston 13

May 26, 2009

On a gorgeous Tuesday spring morning in Boston, the city’s social media community gathered at PUMA City on the waterfront to hear from speakers who are “rocking the boat” in their work . Video: Bob Collins puts a wrap on SMB13 As the breakfast wound down, I asked SMB Boston organizer Bob Collins for his […]

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