Storytellers Wanted –

by Admin on July 2, 2009

Where has the magic and Free Prize Inside – dig to the bottom of the box passion gone from marketing & products today?   Outside of Apple – I see very few companies that instill the type of passion we all once held as children – to run to the mailbox or wait in line at the store for the special something.  

In the age of social marketing – we’re seeing that type of engagement & wonder slowly seeping back into the corporate culture – and not just B2C.   Alas – we need to move beyond the Speeds and Feeds marketing and start sharing and telling stories once again. 

Where have all the storytellers gone?   Where are the Don Draper’s of the marketing age gone?     Check out this clip where he talks about the power of emotion in communications.

{ 1 trackback }

Sanai Louque
February 2, 2012 at 4:15 pm

{ 1 comment… read it below or add one }

John Cass July 7, 2009 at 2:34 pm

Hi Bob,

I don’t see the clip…

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